Are you trying to be one in a million?

Laura Kidd
2 min readFeb 1, 2023

I grew up with that phrase knocking around in my brain, instructing me to try and be so brilliant, so very special and so unusual that I would achieve the very highest possible level of success.

Or what — failure???

What if you don’t want to be the very best? What if, like me, you don’t believe that fame and luxury are concepts fitting of a world where there’s so much of a gap between rich and poor?

I’d rather be “one in a thousand”.

Over the past 15 years I’ve found a role for myself as a community artist, creating music for people who live outside the mainstream — like me.

Music for underdogs.

And now I have a new album to share with you, a creative collaboration with my friend Rat from Ned’s Atomic Dustbin.

It’s been described as “21st century 90’s indie”, which I am delighted with!

If you know me already, you know that independence has always been at the core of everything I do — and this album is no exception. We made this whole thing ourselves: I produced the record from my home attic studio and I asked Chris Sheldon — yes, that Chris Sheldon! — to mix it for us.



Laura Kidd

Mindful productivity, digital minimalism, creativity and music. Solo artist Penfriend, “Attention Engineer” podcast host. She/her.