Are you trying to be one in a million?

Laura Kidd
2 min readFeb 1

I grew up with that phrase knocking around in my brain, instructing me to try and be so brilliant, so very special and so unusual that I would achieve the very highest possible level of success.

Or what — failure???

What if you don’t want to be the very best? What if, like me, you don’t believe that fame and luxury are concepts fitting of a world where there’s so much of a gap between rich and poor?

I’d rather be “one in a thousand”.

Over the past 15 years I’ve found a role for myself as a community artist, creating music for people who live outside the mainstream — like me.

Music for underdogs.

And now I have a new album to share with you, a creative collaboration with my friend Rat from Ned’s Atomic Dustbin.

It’s been described as “21st century 90’s indie”, which I am delighted with!

If you know me already, you know that independence has always been at the core of everything I do — and this album is no exception. We made this whole thing ourselves: I produced the record from my home attic studio and I asked Chris Sheldon — yes, that Chris Sheldon! — to mix it for us.

It sounds incredible, and it’s coming out on 24th February 2023 on my own super indie label My Big Sister Recordings.

Order “One In A Thousand” directly from my shop and you’ll get access to the full range of limited edition music and merch, plus you’ll receive four songs in your inbox immediately, with another one sent to your email before the release date.

Instead of clawing our way up to a lonely pedestal to be one in a million, we can stand together and be one in a thousand. Thank you for supporting independent music.

Originally published at on February 1, 2023.

Laura Kidd

Mindful productivity, digital minimalism, creativity and music. Solo artist Penfriend, “Attention Engineer” podcast host. She/her.